Apple vs. Microsoft
Two computer companies dominate the computer and technology industry. Apple, with Steve Jobs as the CEO and Microsoft with Bill Gates as the CEO. These two competing companies have very similar, yet different styles of management, development, and product. Microsoft is the computer company that developed before Apple. Because Microsoft was the first computer company to have personal computers it became widely successful. However, a young man by the name of Steve Jobs wasn’t going to let Bill Gates be the only successful computer company.
After watching some videos of each company’s development and how each CEO managed things, I realized Steve Jobs and Bill Gates are very different. Steve Jobs of Apple, was a more motivational manager and Bill Gates of Microsoft was more competitive. Bill Gates is said to be very smart, hard-working and known for his strict management of his company. He is very competitive even with his own friends.
Steve Jobs on the other hand, is known for being more about innovation of new products and knowing what the consumer wanted. He knew that competing with Microsoft was not the way to become successful. Jobs needed to make his product different from anything that Gates would produce. Apple software and hardware would look nothing like Microsoft’s software and hardware. Apple’ software is said to be more user-friendly than Microsoft’s software. Microsoft was more complicated to use by the average consumer. Because their software was so different, people tended to either choose Apple or Microsoft PCs…this was a huge gap between the two computers.
Here is video of an advertisement Mac vs. PC:
http://www.youtube.com/watch?v=VuqZ8AqmLPY It makes fun of how complicated PCs can be.
Today, Apple is the company to beat. Apple now had successful computers, but they didn’t want to stop just there. Apple has a wider range of products to sell, such as the ipod music player, the iphone, and itunes. Having more than just a great computer made Apple become even more successful than Microsoft. The Apple company ran under Steve Jobs are continually innovating the technology industry. Every time they come out with a new product and people begin to buy it, you turn around and there is a new cooler, more advanced product coming out and that is why they will be successful for many more years.
